How important are Conditioners?

It hasn't been long enough since people started understanding the importance of applying conditioner and protecting their hair from damage. Shampoos are designed to remove sweat, dead skin cells, and hair product residue from our scalp and hair surface, while conditioner makes hair softer and easier to manage.

Shampoo gets a whole lot of attention worldwide, but conditioners get skipped by a lot of women in their hair care routines. Some people think their hair is too fine, too greasy, or just doesn't tangle enough to need conditioner.

Conditioner forms the backbone of our daily hair care routine and helps strengthen the hair and keep it hydrated and moisturized. Including conditioner in our routine after shampooing not only add moisture, but it also helps to prevent breakage and tangling of hair after washing and leaves it soft and smooth.

If you color your hair and aren't using a conditioner, you're probably also a victim of super-fast color fade or highlights that get dried out and brassy. The reason? Shampoo is designed to clean your hair of oils, dirt, and other nasty things that build up on your hair. During the cleansing process, the cuticle (the outer "shell" of your hair) of your hair is roughed up a bit. Conditioner helps balance the pH levels in your hair and smooth that cuticle down, which helps preserve and lock in your hair color as well as the moisture balance in your hair. A smooth cuticle is healthier-looking, shinier, and has better body and bounce.

Many conditioners come with extra benefits like UV protection and essential nutrients for keeping your hair and scalp healthy and manageable. Conditioners are really the base of your styling routine, whether they're fighting frizz, defining curl, or increasing volume.

It's become essential to find the right conditioner, use it correctly (after shampooing the right way), and rinse it very, very well to get the most benefit out of the product. The number one issue that is found with conditioner is that it's not being rinsed properly. A solid 30- to 60-second rinse in warm to cool water is essential to sealing the cuticle.

If you feel like your conditioner is too heavy, try a lighter moisture conditioner, and be sure to use a clarifying treatment on your hair regularly to prevent conditioner (and other products) from building up on your hair.